21 USEFUL Digital Marketing Tools To Grow Your Business

21 USEFUL Digital Marketing Tools To Grow Your Business

hey it's aurelius hope you're doing well in this video i've compiled a list of 21 useful digital marketing tools to help market your website business or brand all while staying productive so let's get to the video this video is sponsored by hostinger more on them in this video before i begin i've categorized and organized these tools into marketing creating and productivity i'll list down all the tools and resources in the description box below as well as timestamps to help you navigate

through this video starting with the first tool have you ever ran out of content ideas or you needed some inspiration in terms of blog titles or youtube video titles well check out this tool called title generator it will help you generate 700 headlines with one click so enter your keywords i've entered yoga mats click on get headlines and in just a matter of seconds you've got 700 headlines titles and content ideas scrolling down let's take a look at some of these examples what is y oga mats and

how does it work 12 questions answered about yoga mats these titles aren't perfect and may not be suitable for your content piece but at least this will give you some inspiration next up do you want to start a website but you aren't tech savvy and you simply don't know where to begin well that's where hosting uh this video sponsor comes in with hosting it on their premium shared hosting you can host up to 100 websites and you get 100 gigabytes of super fast ssd storage as well as a free domain

name when you sign up i use hosting up for several of my websites because it's super fast in fact it's actually one of the top performing web hosts in the world in addition i love the customer support it's world class whenever i have any technical issues i can send an email and then within 30 minutes typically i get a response so rest assured if you do have any technical issues you can go ahead contact them and they're there to happily help you the backend con trol panel of your hosting account

looks like this very user friendly to use if you need to modify and log into your wordpress account you can go here create your emails here as well as creating new domains or sub domains as well as installing a new website using their auto installer one of its standouts is that it's affordable on its 12 month that is annual plan you're only paying about 2.40 per month now if you do go on at least a 12 month plan i do have a discount for you all you need to do is enter the coupon code aurelius

and then you'll get a further discount you'll of course save more if you do go on their 48 months plan again use a coupon aurelius so for web hosting do check out hostinger it's my personal recommendation link to hostinger in the description box below as well as that special discount coupon next up have you ever wanted to test between whether design a is better than design b well now you can do it using pickfu for example i ran this pol l not too long ago i wanted to decide whether to use

option a versus option b so i ran this test and to my surprise option b actually got more votes on top of that the poll voters actually leave a response so it's not just you know choosing a or b but they're actually constructive they're saying i like teal to pink fade for the background of choice b you know i like the darker tone makes it more professional so they actually give you useful feedback that you can take on a litt le caveat though pikview does come at a cost however if you do sign up

you get a 50 credit that you can use which is what i did to run my first poll so big fee is great if you want to do some market research and perhaps validate a product idea before you start spending thousands of dollars and spending many hours you know on a product that may not even sell next up want to write a compelling landing page that's based on a proven framework well there's this book called building a sto ry brand by donald miller i highly recommend you read this by the way but there is a

framework a blueprint that you can download online it's provided by clearbrand again link in the description box below but they provide this story brand website blueprint simply click on download free pdf enter your details download the pdf and then you'll be given this template it's in pdf format you've got the logo you've got the navigation bar call to action headline sub headline or call to action again some benefits of your service your brand or your business then some problems so as you can

see it's simply fill in the blanks rather than starting from scratch simply download this template follow it and then write your copy based on the structure another great testing tool is called headline analyzer this is a tool provided by coschedule.com simply enter the title or the headline that you'd like to use for let's say your article blog post youtube video what not once you've ente red it click on analyze i've already clicked on analyze but now you can see the headline score as well as

the seo score this will give you an indication as to what things can be improved optimized and tweaked you'll see some suggestions such as increasing the power words increasing emotional words uncommon words and decreasing the common words scrolling down you're given more information and details such as the word count the character count and the type of headline this comes unde r this is a how-to and they're reading grades so this headline reads at an 8th to 9th grade reading level so by using

headline analyzer you can go in there fine-tune your headline and of course it's not the be-all end-all but at least this is something you can start with to improve on your headlines moving on do you want to know some suggestions in terms of what people are searching for on places like google and youtube well there's a tool called keyword tool i've entered some keyw ords so i've got best yoga mats let's say i'm targeting that for my latest blog post i will enter that and then choose a location

and then search and as you can see we've got the results already keyword tool will give you some helpful suggestions such as best yoga mats 2021 best yoga mats for hot yoga best yoga mats for beginners so this will give you some ideas in terms of what types of articles or videos to create if you do upgrade you will get more data such as the search volume the trend the cost per click and the competition you can also search specific sites such as youtube bing amazon ebay play store instagram and

twitter so with keyword tool you can start with a main or seed keyword and then expand from there finding those smaller niche keywords or longer tail keywords next up another keyword tool that is useful is called keywords everywhere if you search on google for whatever keyword you want let's say best yoga mat again in this example you will se e the results right if you look here you'll see extra details and data of this particular result so the traffic per month if i hover over keywords

everywhere is going to give me these results so the organic traffic per month for this particular and specific url which is 26 800 times what's more keywords everywhere will provide this sidebar giving you trend data seo difficulty off-page difficulty related keywords based on your search term and also what people also search for and long tail keywords this is an extremely useful tool whenever i go to google i can have that extra information that google doesn't provide otherwise all right let's

talk about another useful marketing tool and that is called hotjar ocha allows you to visualize user behavior basically it's a heat mapping tool you can see and visualize what people are actually hovering over what they're clicking on and in this demo you can see the heat mapping with the heat mapping data that hotjar provides you can then go in on your website and make those optimizations such as moving a call to action button that may be too far to the left so then you can move it to the right

another feature of hotcha is that you can actually see a user's journey so once they land on your page where do they go after that do they click on this link or that link do they go to this section or that section and once you find that out you can move particular sections or links things like that so that you can have a high conversion for your website this next tool will help you shorten long hand perhaps ugly links into shorter and brandable links that tool is called rebrandly i've used this

for a couple of years already and really satisfied with what it does here's how it works i'm on the back end of my rebrandly account simply click on new link enter the destination url let's take this long url for example this is one of my blog articles pretty long right what you can do is then c loak it so choose a branded domain i've already linked up and used my aurelius.link domain with my rebrandly account or you can simply use the default rebrandly link enter a slash tag in this example i'm

just going to use overcome as the slash tag create the link and now instead of this extremely long link i've got this short link that's branded and what you can also do is use a qr code and generate that save it so that anyone who actually uses and scans that qr code goes to this lin k want to start your own newsletter and build an email subscriber base well i recommend using a tool called convertkit convertkit allows you to create landing pages email sign up forms integrate with many other apps

do email marketing of course run some automations or create some automation funnels as well as sending out broadcast messages the standard of convertkit is that you can sign up for free build up to a thousand subscribers until you need to actually upgrade they've got an e asy to use landing page builder so simply choose a template that you like let's say this one here and then start editing the landing page such as the images right here changing the headline the call to action and also the fields

of the opt-in form once you're done you've got a landing page ready to collect email subscribers next up want to get alerts of any mentions of your brand or business well there's a tool called mention you may be thinking is this the same as google alerts well it's not because it can track and monitor over 1 billion sources across the web from press releases review sites forums and blogs the backend of mention looks like this kind of looks like an email inbox i've added a new alert for anyone

that mentions aurelia's channel my brand name and you can see it found this one right here which was a reply to a recent tweet on mine by using mention you can consolidate all these alerts of brand mentions and things like that in one location all right on to some tools for creating the first tool i want to mention is called kamua it will let you resize your videos into other formats for different social media platforms here's how kamoor works it not only resizes your video but it actually

focus in on that subject so that it only crops that area the back end looks like this by going to crop settings you can select portrait or square now if you have a lot of movement and you want to make sure you crop only this subject the n you want to enable auto crop what you do then is set the focal point so set it choose the actual area that you want to focus on save the focal point and once you're done click on draft render preview it see if you like it and if you are happy with it click on

download what i can do now is upload it as a youtube shorts a tiktok video or even an instagram reel next up want to present and record at the same time and have that little bubble or circle face cam at the corner of the scr een or check out loom it'll allow you to do that as you can see in this demonstration we've got here on the corner and you can do things like annotate you can sign up for free but you can create up to five minutes per video let's move on to some graphic tools the first is

called in paint have you ever wanted to remove particular objects on a photo well that's what inpaint is for it's free to use you don't need to install anything here's how it works get your photo ready drag and d rop it now you're in the graphic editor let's say you want to erase and remove this umbrella with the two people here so i'll zoom in so that you can see closer to start erasing you want to use the markup tool you can also use the lasso tool or the polygonal lasso tool too i'll stick to

the marker tool and now you simply mark it highlight it once you're done highlighting click on erase and you'll see the magic happen just like that it's disappeared and no longer exists let's zoom out so you can see what it looks like now so there you go really easy to use you can remove any object from any photo of yours next up do you want high quality icons that you can use on your website or even youtube thumbnails kind of like what i do well check out flat icon simply enter a search term

let's say i want to look for laptop icons i've searched it browse through the icons i love flat icons so much that i've upgraded to a paid plan if you find an icon that you like simply cli ck it and then you're given some options in terms of the sizes that you want to save it as now another great icon website is called lord icon here's what it looks like what's different about this is that you're given animated icons and in addition to that you can actually customize the colors so let's say you

choose this book icon if you look here you've got colors you can select the color that you want let's say red click on apply now you've got a red book so if your brand colors a re red then you can match it with that you can also adjust the stroke so the thickness of the lines as you can see there's hundreds of icons to choose from so there's bound to be something to fit your needs all right next up do you want to remove the background from an image or photo well remove.bg is the tool that can do

that simply have your photo ready i'm just going to use this one of myself here and in just a matter of seconds you'll see that the background will be removed and t here you have it and from here simply download it if you do want a high quality version you will need to pay for it you can sign up for a subscription plan or pay as you go now speaking of these graphic and creation tools i've got to mention a tool that you most likely have heard of and that is canva i've got several tutorials around

canva so do look in the description box below for those videos but very briefly canva will help you create your ebook covers you've also got invitations business card templates infographic templates and so much more now let's talk about a couple of productivity tools that's not so common and ones that aren't typical the first tool is called tascade if you want to organize your to-do's your workspaces your projects this is a really simple to use app think of taskgate as a to-do app but on

steroids because what you can do is add things like due date assign comment upload a file embed it or add a timer to this specific task what 's more you can view your project in different layouts such as board view if you like that visual kind of view or the kanban view you've also got action view a mind map view like this and an organization chart view like this task 8 is free for the most part however i do have a coupon so you can upgrade to the unlimited plan so you can use all their features

no restrictions here's how to do it under billing simply go and click on one of your workspaces and then click on upgrade where it says add promo code add the coupon code aurelius and before i apply you can see that what's due in 14 days is 60 dollars per year so once you apply it that fee will be waived so it's all free for life so go sign up for tascade to organize all your notes projects and to-do's for this next tool if you write any piece of content whether that be articles you

know instagram captions or anything this next tool may be handy it's called hemingway it is similar to grammarly how ever it's not as advanced if you go to hemingwayapp.com you can start writing right this is the actual writing editor if you do want to write without any distractions click on write and now you won't get any of those highlights but i'll explain more what those highlights mean but once you are done writing click on edit and then you can see the readability the grade so it's grade

six which is good words and you'll see two adverbs one use of passive voice in a nutshell the highlights are generated by hemingway the yellow highlight indicates that it's quite wordy so you could shorten this anything that's highlighted in red is quite dense and hard to read any purple highlights mean that you're using complicated or technical words adverbs are highlighted in blue while green means that this is worded in passive voice the hemingway app also includes a desktop version if you

want to pay that one-time fee so it's available for mac os or windows systems alright this f inal tool is especially for youtube creators a popular youtube creator named mativilla who talks about minimalism and productivity created a plugin for chrome it's called goodbye metrics so what it does is it will basically eliminate the metrics the analytics the numbers you know how many likes on a particular video now you might be thinking what's the whole point of not seeing all your metrics well

this is one of the traps that creators fall into they fall into this comparison syndrome where they're comparing their latest video or the videos that they create amongst the sea of other creators that have posted their videos and what this can lead to is a lack of motivation you know all that hard work and those hours that one is putting into creating a video and not seeing the results that they anticipate wherever you are on youtube let's take matt develo's channel for example you'll see the

number of subscribers he's got and of course the number of views by using goodbye metrics if i click here you'll see that i can enable the extension and now all those views on the view count is gone and also the subscriber count this is typically what youtube studio will show you the latest video performance channel analytics the latest comments and other data you can also disable all these by clicking on the goodbye metrics extension and then enabling it if you don't want to hide all of the

metrics you can individually enable those metrics that y ou do want so let's say under youtube studio dashboard it says hide channel analytics block you can enable that and now you can see the channel analytics block right here so by using goodbye metrics you can focus more on creating rather than following the algorithm and feeding what youtube wants alright i hope you enjoyed this video and if you found any of these tools helpful do let me know by giving this video a thumbs up and comment

below which of those tools or services you l

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